1
Build your pricing survey
Describe the product or service, choose your audience, and test the prices you want consumers to evaluate.
Smarter pricing starts with real opinions
Find the price customers are ready to pay.
PriceCurved helps businesses test prices with real consumers, measure willingness to pay, and uncover the price range with the strongest revenue potential.
Research-focused • Privacy-conscious • Built for better pricing decisions
PriceCurved ResearchExample results dashboard
LIVE SAMPLE
Suggested price
$20.50
Purchase intent
64%
Revenue potential
+105%
Price vs. Revenue Potential
Illustrative consumer-response curve
n = 500Illustrative consumer-response curve
Revenue potentialSuggested price
Research takeaway$18–$24 strongest range
High confidence
Simple research. Clearer pricing.
Go from a pricing question to an actionable answer.
PriceCurved is designed to make pricing research understandable, fast, and useful—even if you are not a market-research expert.
2
Collect real opinions
Participants answer willingness-to-pay, value, purchase-intent, and price-perception questions.
3
See the curve
Turn responses into easy-to-read charts showing price sensitivity, demand, and estimated revenue potential.
Built around pricing decisions
Know more than whether customers simply “like” a product.
PriceCurved focuses on the question that matters most when bringing an offer to market: what price feels right to the customer—and what happens to demand as that price changes?
Measure willingness to paySee how purchase intent changes at different price points.
Identify price sensitivityFind where consumers begin to view a price as expensive or unacceptable.
Compare audience segmentsUnderstand how preferences vary by customer group.
Estimate revenue potentialCombine stated demand with pricing to compare possible outcomes.
Example: purchase intent by price
Illustrative data
Possible revenue-maximizing range$20–$25
Use research as an input to pricing decisions—not as a guarantee of actual market behavior.
Research you can understand
Designed for founders, marketers, product teams, and researchers.
Whether you are pricing something new or reevaluating an existing offer, PriceCurved turns consumer opinions into a clearer picture of the market.
0–100Flexible rating and intent scales
1–5Simple perception and satisfaction scales
0–10Familiar recommendation-style scales
1 viewPricing, demand, and revenue in one dashboard
Consumer opinions deserve responsible handling.
PriceCurved is designed around transparent research practices, sensible data use, and privacy-conscious handling of survey responses. Research results can be aggregated or de-identified before being shared with clients.
Price with more confidence
Stop guessing what customers will pay.
Create a pricing survey, collect consumer opinions, and see how different price points may affect demand and revenue potential.